General Summary
Pursues and writes stories involving patients and general health news, and places with local and regional media, based on strategic priorities. Provides editorial oversight, writing, copy-editing, desktop publishing and production support for internal and external publications. Provides support for and helps implement communication plans for projects related to strategic priorities. Interfaces with graphic designers, photographers and printers to assure quality materials. Assures production of high quality materials at most cost-effective price.
Essential Functions:
1.Develops staff publications, including the Art & Science of Nursing and the Nursing Annual Report and others as needed. Activities include writing, editing copy, desktop publishing, printing and distribution.
2.Provides support for and helps implement communication plans for projects related to strategic priorities. Serves on customer service campaign committees and supports the campaigns through event planning, newsletters and video scripting.
3.Is an active member of the nurse recruitment and retention committee, assisting with planning and implementation of recruitment and retention events including developing, producing and distributing printed materials for both internal and external events.
4.Is an active member of the Image of Nursing committee, developing and executing communications plans for various nursing campaigns, hosting events and producing and distributing printed materials.
5.Is an active member of the Recognition committee, hosting events and producing and distributing printed materials.
6.Assist with media relations as needed by the media relations staff.
Assists in development, production and distribution of printed materials for other areas, such as:
• Miscellaneous HR material
• The Recognition Committee
3.Proactively pursues patient-related and other stories appropriate for publication. Writes media releases and places stories regionally, including stories involving patients from outside the Milwaukee area who have been treated at Froedtert, and general health tips that focus on Froedtert’s Centers of Excellence.
4.Serves as Editor of Weekly Forum twice a month.
5.Meets compliance standards of Froedtert Hospital
Position Description
PUBLIC RELATIONS ASSISTANT (DEPARTMENT COMMUNICATION)
Essential Functions: (Continued)
6.Is fiscally responsible with Froedtert’s money
7.Other responsibilities for the department as needed.
8.Supports and demonstrates a customer services commitment to internal and external customers through adherence to Froedtert Memorial Lutheran Hospital’s customer services standards and processes.
9. Maintains competence through attendance at mandatory and other job-related educational opportunities.
10.Actively participates in Froedtert Memorial Lutheran Hospital’s QUEST (continuous quality improvement) process through team membership, problem solving and by supporting the Hospital’s commitment to continuous quality improvement.
11.Understands how applicable laws, regulations, policies and procedures impact specific job responsibilities and functions. Demonstrates actions to reasonably prevent, detect and report unethical and unlawful business practice.
12.Performs assigned job functions in a fiscally responsible manner and in accordance with Hospital and departmental policies and procedures regarding business practices.
13.Assists in maintaining a safe environment of care by: actively participating in hospital and department safety education and training programs; performing position duties in a safe manner; reporting hazardous conditions or unsafe practices; and abiding by all applicable safety policies and regulations.
Knowledge, Skills and Abilities:
1.Bachelor’s degree or equivalent experience in communications, marketing or public relations.
2.Solid computer skills, including experience in desktop publishing (QuarkXpress), graphics, word processing, data base management and spread sheets.
3.Demonstrated abilities in writing and interviewing.
4.Excellent organizational skills. Ability to manage multiple projects effectively. Skilled at detail management.
Position Description
PUBLIC RELATIONS ASSISTANT (DEPARTMENT COMMUNICATION)
Knowledge, Skills and Abilities:
5.Ability to work effectively in a team environment, with a wide variety of internal and external audiences. Demonstrated customer service, leadership, project management and communication skills.
6.Knowledge of printing and mailing processes. Ability to match computer output with vendor needs.
8.Experience in public relations or marketing environment. (Healthcare experience a plus.)
Working Conditions:
1. Works in a well-light office environment.
