PR Manager
Identifies, develops, and executes public relations and cause-marketing programs for the company to maximize non-paid media coverage and build the Kohl’s image in local communities. This includes all opportunities except sales/financial information.
Primary responsibilities:
·Develops and executes cause-marketing umbrella programs.
·Develops and executes public relations programs, both chain wide and for individual markets as appropriate.
·Seeks out publicity opportunities on all Grand Opening programs.
·Writes press releases for various events.
·Contacts media for press and takes media calls.
·Coordinates media responses within the company from various departments and executives.
·Manages activities of public relations coordinator(s).
·Manages/forecasts all expenses to develop annual budget proposal.
·Seeks out publicity opportunities on existing programs.
·Coordinates the activities of the public relations agency as applicable.
PR Manager - Fashion
Creates, develops, and executes local and national PR fashion plans for Kohl’s Department Store Apparel and Home divisions to include management of brand launches and creating and developing specific “micro” PR plans from start to finish.
Primary responsibilities:
·Develop and execute proactive 1 and 3 year broad-based strategic fashion plan (inclusive of editor line reviews, press drops, satellite media tours, on ground media tours).
·Develops and executes public relations programs supporting brand launches.
·Develops and executes public relations programs, both chain wide and for individual markets as appropriate.
·Manages all value ad fashion components secured by Marketing.
·Seeks out fashion publicity opportunities on all Grand Opening programs.
·Writes press releases for various events.
·Manages content appropriate media calls and coordinates media responses within the company from various departments and executives.
·Manages activities of public relations coordinator(s).
·Manages/forecasts all expenses to develop annual budget proposal as well as additional public relations programs.
·Manages, enhances, and continues to seek out publicity opportunities on existing programs.
·Coordinates the activities of the public relations agency as applicable.
To apply for these positions, please send your cover letters and resumes to: admkt.recruiter@kohls.com.
