The 2007-2008 Yellow Pages Association (YPA) Advertising Competition provides real-world experience for students interested in pursuing an education or career in advertising, marketing, graphic design or related fields. Competition winners and their faculty sponsors will share in nearly $10,000 in total prize awards.
Beyond providing valuable experience and monetary prizes, the competition is designed to reward and showcase excellence in student-created advertising. Competition winners will have their work displayed on the YPA Academic web site and the work will be honored at the YPA Annual Convention.
A great learning experience
Last year over 1,500 students at 213 schools participated. 100% of instructors and 98% of students were pleased with their experience. Representative comments included:
Teachers:
- What a great learning experience... having a hands-on experience creating Yellow Pages ads.
- This was a great experience for me and my students.
- Thank you for providing this wonderful teaching and learning opportunity.
Students:
- It was a tremendous amount of fun. I completely enjoyed the experience and am proud to be able to put the ad I created in my portfolio.
- Thank you for the opportunity!!!!!!!!
- Loved the entire experience.
NEW THIS YEAR: A real client
Terminix has agreed to serve as this year's client. Students entering the 2007-2008 competition will create two Yellow Pages print ads and one Internet Yellow Pages ad for this client, who will also play a significant role in the competition judging. Students can work alone or in teams of up to three, under the supervision of a faculty advisor. Multiple teams can enter from the same class or school and the entry can be the result of an in-class assignment, if desired. All entries are due by April 25, 2008.
You can view and download all of the competition materials at the competition materials page (http://www.ypa-academics.org/cc/compet_download_creative.html). You can also directly download the case study which details the competition assignment by clicking on this link: Download case study.
Your students can obtain all of the competition materials after they complete the free registration at the Competition Registration section of the competition web site.
A great way for students to improve both their finances and job prospects after graduation
Prize awards will be distributed as follows:
1st Place: $2,500 to winning team; $750 to faculty sponsor
2nd Place: $1,500 to winning team; $500 to faculty sponsor
3rd Place: $750 to winning team; $350 to faculty sponsor
Honorable Mentions (up to 3): $300 to winning team; $200 to faculty sponsor
Beyond monetary prizes, entry and success in the competition can help students beef-up their resumes. All competition winners will receive a personal letter of commendation from Neg Norton, President, YPA.
Easy to participate - all support materials available online
We've developed a detailed case study, provided Terminix's and competitor's ads as well as other materials to minimize your work while at the same time improving your students' chances of developing a winning entry. All of these materials are accessible through the Materials page at the competition web site.
We've also prepared a flyer that you can use to announce the competition to your class. The flyer can be downloaded here: Download flyer.
Free and easy registration
You or your students can register one or more teams. Just click on this "Competition Registration" link or the competition link on the Yellow Pages Association (YPA) Advertising Competition web site.
Questions
If you have any questions or require any additional information, please feel free to contact me at competition@ypa-academics.org.
Please pass this announcement along
By the way, please feel free to forward this email to any other faculty members or students you feel might be interested.
I look forward to working with you and your students.
Best regards,
Joel DavisCompetition Academic Advisor
Yellow Pages Association
Connell Corporate Park
200 Connell Drive, Suite 1700
Berkeley Heights, NJ 07922-2747
