BMA STUDENT BELL AWARD
OBJECTIVE
The BMA Student Bell Award Program provides annual cash awards for Wisconsin college and technical school students and to sponsoring schools. The competition is an opportunity for students to develop business-to-business or consumer communications materials for any actual or fictitious service, product, or company.
Modifications of work from a class project or an independent study with or without academic credit as well as work completed specifically for this competition are acceptable entries. Individual students or teams of two can enter. Students must be working toward undergraduate degrees.
DESCRIPTION
There are two divisions of student competition: the single tactic division and the campaign division. A committee of BMA professionals will evaluate all the student entries. The winning student or student team in each division will receive a $500 award and will win $500 for the school department of the sponsoring faculty member. The awards will be presented at the 2006 BMA Bell Awards Banquet on the evening of April 13, 2006 in the Italian Community Center, Milwaukee, Wisconsin.
Single Tactic Division
An entry in this category can be, for example, a print advertisement, direct mail piece, trade show exhibit, sales promotion program, public relations project, web site, radio or TV spot, billboard, news feature placement or other communications effort. Each entry must include a two-page Executive Summary that includes an overall situation analysis describing the tactic’s objective, target audience, research used, and other clarifying information.
Campaign Division
An entry in this category could be a marketing, advertising or public relations campaign plan. Each entry must submit a two-page Executive Summary of the campaign with the plan. The Executive Summary should include a summary of the situation analysis, research, target audience and objectives. The full plan should not be more than 20 pages and may include more detail on the subjects covered in the Executive Summary, schedules, supporting research or examples of implementation.
AWARD CRITERIA
The award is based on the following criteria:
• Organization and presentation of ideas and concepts effectively, in a clear and logical order
• Proper and clear written communication
• Use of appropriate factual information
• Creativity and design
• Appropriateness of entry to target audience
• Entry’s potential effectiveness
GUIDELINES FOR FORMATTING
All entries must be bound. Report covers and binders with a spine of one inch or less are acceptable. All entries must include a title page and be typed, single-spaced. No hand-written entries will be accepted.
The title page must list the following:
BMA Student Bell Award
Title of Entry
Student Participant(s)
Sponsoring Faculty Member
School and Department
Date Project Was Completed
Three copies of each entry must be submitted with a signed copy of the BMA Student Bell Award Statement of Assurance and a $10 entry fee.
CHECKLIST
In addition to the items outlined above, entrant(s) must observe the following rules to make the competition as fair as possible among all participants.
1. Three copies of the entry must be submitted. All copies must be bound.
2. The entry must include a two-page Executive Summary. Additional supporting attachments if required may be included and reference in the summary.
3. Colored paper, ink, pictures, etc. are allowed. Page borders, artwork, attachments, foldouts, paste-ups, photographs, etc. may also be used.
4. If using copyrighted materials, such as photos from an online image provider, or any materials not created by the entrant(s), these materials must be footnoted and the source must be cited.
5. The Statement of Assurance must be signed by all participants and sponsoring faculty member and included with entry.
6. Submission of a $10 entry fee in the form of a check made payable to BMA-Milwaukee must be included with the entry.
7. All entries must be received by March 31, 2006 at 5 p.m. CDT. Please mail or hand-deliver (no electronic submissions) entries to:
BMA Student Bell Award C2 Graphics Productivity Solutions
216 N. Water Street
Milwaukee, WI 53202
(414) 431-0062
8. Please forward all questions or comments to:
Tom Owen
towen1@wi.rr.com
BMA STUDENT BELL AWARD STATEMENT OF ASSURANCE
Research and report writing are important elements of modern business activities. Great care must be taken to assure that the highest ethical standards are maintained by those engaging in research and report writing. To reinforce the importance of these standards, all written entries in BMA’s Student Bell Award must submit this Statement of Assurance as part of the entry. The statement must be signed by all participants in the event as well as a sponsoring faculty member.
I understand the following requirements are set forth by BMA for all BMA Student Bell Award entries. These requirements are additional to the general rules and guidelines formed for this event. By signing this statement, I certify that all are true and accurate as they relate to this entry.
1. The contents of this entry are the results of the work of the participant(s) listed below.
2. No part of this entry has been previously entered in this competition.
3. Credit for all secondary research has been given to the original author and is stated as such in the executive summary.
4. All activities or original research procedures described in this entry are accurate depictions of the efforts of the participant(s) listed below, and not professionals.
5. All participant(s) are students seeking an undergraduate degree.
6. Excluding media rates, the ideas contained in this entry are the original ideas of the participant(s).
7. I understand that BMA has the right to publish this entry.
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Name of Participant (print) Signature of Participant (date)
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Name of Participant (print) Signature of Participant (date)
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Participant Contact E-mail Participant Contact Phone
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Faculty Sponsor (print name) Signature of Faculty Sponsor (date)
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School Name Faculty Department
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Faculty E-mail Faculty Phone
