The successful candidate will be responsible for analysis, reporting and development of metrics that measure marketing effectiveness and supports the continued improvement of results. This position will support the analytical activities associated with all aspects of sales and marketing by monitoring the performance on a daily/weekly/monthly basis and tracking the effect of recently implemented changes. The analyst will also generate reports including recommendations based on qualitative and quantitative research findings. Works with Sales and Marketing Divisions to optimize the marketing campaign mix and monitor any competitive activity. This position is based in Madison, Wis.
Other responsibilities for this position include: a) responsible for data extraction, list generation, and evaluating effectiveness of marketing campaigns, b) clean database so tasks can be performed quickly and accurately, c) maintain database integrity, d) import lead lists to be used for prospecting and networking, e) track calls generated by mailers and returned mail due to change of address, f) update and expand fields and layouts as more information is required, and g) design and format spreadsheets to be used by the Sales and Marketing Divisions, as well as Finance Divisions.
The qualified candidate will have a Bachelor’s degree in Business or quantitative Marketing with a focus on Mathematics (statistics), Economics or the equivalent in related training or work experience. Candidate should also have five to seven years of marketing or related experience, demonstrating strong analytical skills, in-depth knowledge of research tools/methodologies and ability to make recommendations based upon research findings. To apply, please forward your cover letter and resume to: Matt Nechodom, human resources representative, PARTS NOW! LLC, 3517 W. Beltline Highway, Madison, WI 53713. Or, e-mail Matt at mnechodo@partsnow.com.
