Sub-Zero Freezer Company is the leading manufacturer and marketer of high-end luxury refrigeration products for residential use. Founded in 1945, Sub-Zero is a privately-held, third generation family-owned company. Headquartered in Madison, Wis., Sub-Zero has manufacturing operations in both Madison and Phoenix, Arizona, and employs more than 1,100 employees. The Sub-Zero line includes refrigerators, ice makers and wine storage units. The Wolf appliance line includes ovens, cook tops and ranges.
Reporting to the director of marketing, who in turn reports to the CEO, the integrated marketing manager will be fully responsible for two key marketing areas which directly support the corporation’s customer satisfaction objective:
• CRM: Along with a customer service co-leader, the successful candidate will lead the implementation of Sub-Zero’s new CRM software (software evaluation currently ongoing), manage all necessary customization efforts, determine how the selected CRM solution can best be leveraged, and identify best practices.
• Field Marketing: Responsibilities include setting the marketing strategy for distributors in terms of corporate support, and taking corporate programs and implementing them in the field.
The selected candidate will have 10 to 12 years of experience in a strategic marketing role, specifically in customer relationship management (CRM) or brand loyalty management role with a consumer brand. A minimum of a bachelor’s degree in business or marketing is required. An MBA is preferred. Experience includes: a) having lived and implemented direct marketing campaigns on and off line with a consumer brand, b) having marketing experience involving communications with consumers, c) having been part of developing segmentation and target groups, and d) having key analytical skills. To learn more about this opportunity, please contact Denise Moore, executive recruiter at The Cooper Executive Search Group at 608-644-1239 or dmsearch@direcway.com.
