The consumer insights manager co-manages Harley-Davidson’s consumer insight function and supports the organization with research learning and planning insights relative to consumers of H-D Products, services and experiences, including dealers, owners and potential customers. This involves developing learning plans to gather information from existing primary and secondary research. If new research is required to fulfill the learning plan, this position is responsible for the design and implementation of appropriate data gathering techniques (qualitative/quantitative, formal/informal, primary/secondary) to obtain the required Information. This manager must effectively analyze and distill the information into patterns, trends, and insights and lead integration of learning and presentation to all levels within the organization. Position also monitors brand health and understands the drivers/detractors of brand equity.
Qualified candidates will have a bachelor’s degree and eight-plus years of experience in offering strategic contributions through market research to include consumer insights experience - preferably with consumer brands. For additional information and to apply, please visit the “Career Opportunities” section of our website at www.harley-davidson.com, Job Code 660. This position is located in Milwaukee, Wis. Harley-Davidson Motor Company is an Equal Opportunity Employer.
