The following administrative vacancy exists in the Sheboygan Area School District: Marketing Specialist, District-Wide. Required experience or training: Be a graduate of an accredited college or university with a bachelor’s degree in marketing. Have a minimum of three years of experience in marketing.
Responsibilities: Leads the development of a branding plan for the District. Develops and implements an internal marketing campaign that targets Sheboygan Area School District employees. Develops and implements an external marketing plan using a wide variety of media outlets, incorporating the use of TV-20 and the District website. Establishes and maintains a close liaison between the District and the parent connection groups. Provides the necessary documents and talking points to be used by the parent connection groups. Establishes and maintains a close liaison between the District and families. Establishes and maintains a working rapport with families by providing expertise in the analysis of student needs and the application of schools, programs, and courses that fulfill the students’ needs. Provides accurate and timely information on schools, programs, and courses for families and the benefits they would derive from these. Keeps customers and prospects updated on new programs and courses. Participates in and/or originates informational seminars and programs by communicating with families of the capabilities of the District. Keeps up-to-date on the new developments and trends in the District and also in marketing. Be capable of understanding the needs of families. Makes calls to potential families to stimulate interest in the District. Provides information about District programs and contacts to families who are interested in relocating to the Sheboygan area. Serves as the District liaison with potential business partners and community agencies/groups (e.g., Chamber of Commerce, local realtors). Solicits parent and community needs/interests to assist the District in modifying existing programs and in developing new programs. Perform other duties that are self-initiated or may be assigned.
Contract parameters include: 1) Twelve-month contract, 2) Salary range from $35,000 to $50,000 and 3) Annual salary based upon evaluation of performance.
Application procedures: 1) Apply in writing and include a resume to: Al Calabresa, Assistant Superintendent, Human Resources and Administrative Services, Sheboygan Area School District, 830 Virginia Avenue, Sheboygan, WI 53081 or via e-mail at acalabresa@sheboygan.k12.wi.us by May 15, 2006; 2) Upon receipt of your letter of interest and resume you will receive an administrative application form to be completed and returned to the district or it can be downloaded from our website at www.sheboygan.k12.wi.us/hr.; and 3) Also, send copies of transcripts and letters of recommendation.
