Saturday, April 08, 2006

Guaranty Bank – Product Manager – Savings

Guaranty Bank is a family-managed and customer/employee-owned bank that has been in business since 1923. The company currently has 150-plus retail banking offices in Wisconsin, Illinois, Minnesota, Michigan, and Georgia and operates three nationwide lending subsidiaries. The retail marketing team is seeking a product manager - savings to prepare and execute all marketing strategies and programs for our retail savings products, including CDs and money markets. In this position, you will work directly with the retail marketing team, operations, branch management, and ad agency to develop and support savings products and help achieve business goals.

Responsibilities include gathering information from data sources and branches to provide ongoing analysis and reporting on savings products; measuring success and opportunities for improvement related to promotional activity; developing marketing materials, promotions, advertising or other communication related to savings product line. Preferred experience; four-year degree in business or business related field (marketing major preferred); one to two years of retail marketing experience; strong analytical skills and ability to interpret customer data; ability to effectively organize and present ideas. To apply for this position, please e-mail your resume and cover letter to Lisa Decker at hotjobs004@gbmail.com.