Located in Madison, Wis., PARTS NOW! is looking for a sales and marketing analyst. The successful candidate will be responsible for analysis, reporting and development of metrics that measure marketing effectiveness and supports the continued improvement of results. This position will support the analytical activities associated with all aspects of Sales and Marketing by monitoring the performance on daily/weekly/monthly basis and tracking the effect of recently implemented changes. The analyst will also generate reports including recommendations based on qualitative and quantitative research findings. Works with Sales and Marketing to optimize the marketing campaign mix and monitor any competitive activity.
Some of the key responsibilities of this position include: a) Responsible for data extraction, list generation, and evaluating effectiveness of marketing campaigns; b) Clean database so tasks can be performed quickly and accurately; c) Maintain database integrity i.e. combine duplicates, ensure new information is entered properly, remove old contacts, perform back-ups, etc; d) Import lead lists to be used for prospecting, networking, etc; e) Track calls generated by mailers; track returned mail due to change of address; f) Update and expand fields and layouts as more information is required; g) Design and format spreadsheets to be used by the Sales and Marketing divisions, as well as the Finance divisions.
Qualifications for this position are as follows: Bachelor’s degree in business or quantitative marketing with a focus on mathematics (statistics), economics or the equivalent in related training or work experience. Five to seven years of marketing or related experience, demonstrating strong analytical skills, in-depth knowledge of research tools/ methodologies and ability to make recommendations based on research findings. To apply, please send your cover letter and resume to: Matt Nechodom, human resources representative, at mnechodo@partsnow.com. Be sure to write “Sales and Marketing Analyst” in the subject line. You can also fax the same materials to 608-276-1453.
